[ttc-inquiry] Target the 2/3 of gift givers who shop as they work

Microsoft Ads No-reply at microsoftadvertising.com
Wed Nov 2 11:01:54 CDT 2022


Target the 2/3 of gift givers who shop as they work
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Microsoft Advertising
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Chat with an expert. 


 

 
 

Top holiday gifting
categories in 2022
This season, our top three projected holiday search groups include:3

Apparel

Gift Cards

Toys & Games

Tip of the season: Check out 
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10 Ways to Use Shopping Campaigns for the Holidays .

How Bose increased
 holiday traffic by 47%
Bose not only promoted Cyber Week sales and offers, but also deployed specific features to increase online growth:

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In-market Audiences: To reach shoppers searching across categories, Bose used expert-curated, in-market Audience lists and increased their holiday ad conversion rate by 21%.

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Microsoft Advertising if you have any questions.


 

*Offer expires January 31, 2023. See 
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How to redeem your offer: Before you can redeem your promotional offer, you must sign up with Microsoft Advertising, then indicate a primary payment method for your account.

1 “The Workday Consumer Has Logged In,” a Forrester Consulting Thought Leadership Paper Commissioned by Microsoft, February 2022

2 Comscore qSearch (custom), March 2022, Worldwide, desktop traffic only.

3 Microsoft Internal Microsoft Gifting Survey 2022, Total Respondents in 2022 N=1050
- “What gifting categories do you plan on shopping for this holiday season”
- Changes are statistically significant at a 95% confidence level compared to the past year


 

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