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Reach these customers with a $100 ad credit.*
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View as <a target="_blank" href="https://view.email.microsoftemail.com/?qs=850f02cb4908e2378a69e17108579f02b1adab450cea546e3bca8eb9f5f3514b86c9969b15fb0addba17c1911ce15ea22a71ab62ecd706646bb7e7ca29794a12d8efe18107a9c850c4f537048e4714abc31595aa3b0a91b3" style="color:#0078D7; text-decoration:underline">
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<p style="font-size:26px;color:#000000;Margin:0;" class="font-size-eyebrow">Microsoft Advertising</p>
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<div style="mso-line-height-rule:exactly;font-size:38px;line-height:1.21em;margin:0;color:#8661c5;" class="font-size-hero-headline-2">Ecommerce Personas <br>You Should Know</div>
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<p style="margin:0 30px;" class="xmargin-0">Online shopping journeys cross a number of channels—none more than search. Here are five valuable shopper personas and insights on how your business can reach them.</p>
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<td style="padding:11px 25px; background-color:#8661c5;font-family:'Segoe UI',Arial,sans-serif;" class="btn mobile-text-center"><a href="https://click.email.microsoftemail.com/?qs=b94f7b0b5e0acabc052d1ee3373fddf8ea07c49dd51f354ab0840a3b639e67aab222d6c3bfebeadc64425b34309b487128ae87b8fdd8a269fe3ba4078ef8716b" style="font-size:20px;line-height:1.4em;color:#ffffff;text-decoration:none;" target="_blank" >Learn more ></a></td>
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<h2 style="font-size:42px;font-weight:600;line-height:1.2em;color:#ffffff;margin:0;" class="font-size-secondary-headline">Researchers</h2>
<p style="margin:1em 0 0 0;">Shoppers rely on search to conduct their research, explore options and validate purchase decisions.</p>
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<p style="margin:1em 0 0 0;">45% of electronics shoppers used search ahead of visiting a brand's website.<sup>1</sup></p>
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<p style="margin:1em 0 0 0;">Shoppers who use search have an 82% greater probability of purchasing electronics on brand sites.<sup>1</sup></p>
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<h2 style="font-size:42px;font-weight:600;line-height:1.2em;color:#ffffff;margin:0;" class="font-size-secondary-headline">Comparison shoppers</h2>
<p style="margin:1em 0 0 0;">Shoppers like this tend to browse and compare multiple brands before making a final purchase decision.</p>
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<p style="margin:1em 0 0 0;">22% of electronics purchasers use non-brand terms on search engines to find their gear.<sup>1</sup></p>
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<img border="0" src="https://image.email.microsoftemail.com/lib/fe61157075630774741d/m/9/660a0e28-d873-4b73-afbf-f87ff537de3a.png" width="77" height="77" alt="Ribbon icon." style="display:block;border:none;margin:0 auto;">
<p style="margin:1em 0 0 0;">Health & Beauty search terms with Comparison/Review info had a 52% conversion rate.<sup>2</sup> Stand out with <a target="_blank" href="https://click.email.microsoftemail.com/?qs=b94f7b0b5e0acabcbb673fe5d000a85164f1382e75dd5d438d497494278ff75e93e6675b3bac5377133e461f9b5669995c4f6e69c2533f21b742481854e9065d" style="color:#ffffff;text-decoration:underline;">Review Extensions</a>.</p>
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<h2 style="font-size:42px;font-weight:600;line-height:1.2em;color:#ffffff;margin:0;" class="font-size-secondary-headline">Social butterflies</h2>
<p style="margin:1em 0 0 0;">Shoppers who use search and social together are high-value targets for businesses.</p>
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<img border="0" src="https://image.email.microsoftemail.com/lib/fe61157075630774741d/m/9/a932c366-b413-4bdf-bbd0-f9926a0617b1.png" width="77" height="77" alt="Dollar bill icon." style="display:block;border:none;margin:0 auto;">
<p style="margin:1em 0 0 0;">50% of them spent more than $250 USD online in the past three months.<sup>3</sup></p>
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<p style="margin:1em 0 0 0;">They are 9% more likely to act as brand advocates than overall consumers.<sup>3</sup></p>
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<h2 style="font-size:42px;font-weight:600;line-height:1.2em;color:#ffffff;margin:0;" class="font-size-secondary-headline">Multi-taskers</h2>
<p style="margin:1em 0 0 0;">Like you, shoppers often do many things at once. Luckily, <a target="_blank" href="https://click.email.microsoftemail.com/?qs=b94f7b0b5e0acabc7b222888526f3d4e05e8c67d1a0f04e66935bf76892cf5dbccfc7769d594cebda524d0875ddfc47ec1c34c2b6543d27d97b2fd105f64642d" style="color:#ffffff;text-decoration:underline;">In-market Audiences</a> allows you to target these multi-taskers wherever their journey takes them.</p>
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<p style="margin:1em 0 0 0;">39% of Sports & Fitness searchers are also shopping for a Game Console.<sup>4</sup></p>
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<p style="margin:1em 0 0 0;">27% of Home & Garden searchers are also looking for Travel.<sup>4</sup></p>
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<p style="margin:1em 0 0 0;">Even when shoppers plan to make purchases on Amazon, they use search to make product decisions.</p>
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<p style="margin:1em 0 0 0;">77% of Amazon shoppers use search engines as part of <span>their overall</span> shopping journey.<sup>5</sup></p>
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<p style="margin:1em 0 0 0;">Amazon shoppers conducted 11.8 searches during <span>their overall</span> shopping journey.<sup>5</sup></p>
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<p style="margin:2em 30px 0 30px;" class="xmargin-0">Let’s put these insights into action, together. Get $100 in free advertising when you spend $25.</p> <br><strong>COUPON CODE: 6378F26C725B479E</strong>
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<sup>1</sup>Based on apparel related search terms conducted 5 minutes prior to apparel related visits to brand sites.<br>
Online Electronics Shopping Behavioral Analysis; Microsoft Advertising Marketing Intelligence, September 2019, J. Randolph.<br>
Source: Luth Research ZQ Intelligence™ Passive Metering Panel Data.
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<sup>2</sup>Online Health & Beauty Shopping Behavioral Analysis; Microsoft Advertising Marketing Intelligence, September 2019, J. Randolph.<br>
Source: Luth Research ZQ Intelligence™ Passive Metering Panel Data.
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<sup>3</sup>Why Search + Social = Success For Brands.<br>
The Role Of Search And Social In The Customer Life Cycle.<br>
Source:A Forrester Consulting Thought Leadership Paper.<br>
Commissioned By Catalyst, Part of GroupM Connect April 2016.
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<sup>4</sup>Microsoft Internal Data; April 2020; Countries: Global.<br>
In order for a user to be considered "overlapping" across two In-Market segments, they must have been exposed to an ad by an advertiser targeting that audience in the associated time frame, currently monthly.
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<sup>5</sup>Overall Shopping Journey = all the search engine searches and visits to brand sites, Amazon, and other key electronics related retailers during a journey to buy an electronics item. A typical journey averages 4-6 weeks.<br>
Online Electronics Shopping Behavioral Analysis; Microsoft Advertising Marketing Intelligence, September 2019, J. Randolph.<br>
Source: Luth Research ZQ IntelligenceTM Passive Metering Panel Data.
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