[ttc-inquiry] How valuable shoppers use search in their journeys
Microsoft Ads
No-reply at microsoftadvertising.com
Mon Mar 28 11:20:55 CDT 2022
How valuable shoppers use search in their journeys
Reach these customers with a $100 ad credit.*
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Reach these customers with a $100 ad credit.*
View as
https://view.email.microsoftemail.com/?qs=850f02cb4908e2378a69e17108579f02b1adab450cea546e3bca8eb9f5f3514b86c9969b15fb0addba17c1911ce15ea22a71ab62ecd706646bb7e7ca29794a12d8efe18107a9c850c4f537048e4714abc31595aa3b0a91b3
web page .
https://click.email.microsoftemail.com/?qs=b94f7b0b5e0acabc316748af3e76d5824f2026729713ec96668bd2f8ae5227cd9488947d7c83991a2d8ecc2766a8c12532f4594aabbec51da3f35feca781391e
Hello
Microsoft Advertising
5Ecommerce Personas
You Should Know
Online shopping journeys cross a number of channels—none more than search. Here are five valuable shopper personas and insights on how your business can reach them.
https://click.email.microsoftemail.com/?qs=b94f7b0b5e0acabc68b2c21b8940f1dfed4e8b883f93d8849ea9a639659e896fc167a17b0258f56229c4e3efbcc3f50e6a21ecae9cd7cc4a2c5d48875753c05c
Learn more >
Researchers
Shoppers rely on search to conduct their research, explore options and validate purchase decisions.
45% of electronics shoppers used search ahead of visiting a brand's website.1
Shoppers who use search have an 82% greater probability of purchasing electronics on brand sites.1
Comparison shoppers
Shoppers like this tend to browse and compare multiple brands before making a final purchase decision.
22% of electronics purchasers use non-brand terms on search engines to find their gear.1
Health & Beauty search terms with Comparison/Review info had a 52% conversion rate.2 Stand out with
https://click.email.microsoftemail.com/?qs=b94f7b0b5e0acabcbb673fe5d000a85164f1382e75dd5d438d497494278ff75e93e6675b3bac5377133e461f9b5669995c4f6e69c2533f21b742481854e9065d
Review Extensions .
Social butterflies
Shoppers who use search and social together are high-value targets for businesses.
50% of them spent more than $250 USD online in the past three months.3
They are 9% more likely to act as brand advocates than overall consumers.3
Multi-taskers
Like you, shoppers often do many things at once. Luckily,
https://click.email.microsoftemail.com/?qs=b94f7b0b5e0acabc7b222888526f3d4e05e8c67d1a0f04e66935bf76892cf5dbccfc7769d594cebda524d0875ddfc47ec1c34c2b6543d27d97b2fd105f64642d
In-market Audiences allows you to target these multi-taskers wherever their journey takes them.
39% of Sports & Fitness searchers are also shopping for a Game Console.4
27% of Home & Garden searchers are also looking for Travel.4
Amazon loyalists
Even when shoppers plan to make purchases on Amazon, they use search to make product decisions.
77% of Amazon shoppers use search engines as part of their overall shopping journey.5
Amazon shoppers conducted 11.8 searches during their overall shopping journey.5
Ready to reach valuable shoppers?
Let’s put these insights into action, together. Get $100 in free advertising when you spend $25.
COUPON CODE: 6378F26C725B479E
https://click.email.microsoftemail.com/?qs=b94f7b0b5e0acabc316748af3e76d5824f2026729713ec96668bd2f8ae5227cd9488947d7c83991a2d8ecc2766a8c12532f4594aabbec51da3f35feca781391e
Claim your $100 >
https://click.email.microsoftemail.com/?qs=b94f7b0b5e0acabc20e25ee16174b95b01507228a571e4501528fec76b11ce4f1d285976c575b6688b62cc6335dbb655b6d1d452df733e99180ed32dd0b19657
Get expert support >
*Offer expires June 15, 2022. See
https://click.email.microsoftemail.com/?qs=b94f7b0b5e0acabcf8112bc1290aaff51204c716626934692793a1ab6c6ca674e90e20060df77950cd61bc820f05ea1f3c3591bc4910a86b1d73dbb7fdf9530a
Offer Details for terms and conditions.
How to redeem your offer: Before you can redeem your promotional offer, you must sign up with Microsoft Advertising, then indicate a primary payment method for your account.
1Based on apparel related search terms conducted 5 minutes prior to apparel related visits to brand sites.
Online Electronics Shopping Behavioral Analysis; Microsoft Advertising Marketing Intelligence, September 2019, J. Randolph.
Source: Luth Research ZQ Intelligence™ Passive Metering Panel Data.
2Online Health & Beauty Shopping Behavioral Analysis; Microsoft Advertising Marketing Intelligence, September 2019, J. Randolph.
Source: Luth Research ZQ Intelligence™ Passive Metering Panel Data.
3Why Search + Social = Success For Brands.
The Role Of Search And Social In The Customer Life Cycle.
Source:A Forrester Consulting Thought Leadership Paper.
Commissioned By Catalyst, Part of GroupM Connect April 2016.
4Microsoft Internal Data; April 2020; Countries: Global.
In order for a user to be considered "overlapping" across two In-Market segments, they must have been exposed to an ad by an advertiser targeting that audience in the associated time frame, currently monthly.
5Overall Shopping Journey = all the search engine searches and visits to brand sites, Amazon, and other key electronics related retailers during a journey to buy an electronics item. A typical journey averages 4-6 weeks.
Online Electronics Shopping Behavioral Analysis; Microsoft Advertising Marketing Intelligence, September 2019, J. Randolph.
Source: Luth Research ZQ IntelligenceTM Passive Metering Panel Data.
Microsoft Advertising. Great relationships start here.
Please do not reply to this email, which was sent from an unmonitored mailbox.
Please contact
https://click.email.microsoftemail.com/?qs=b94f7b0b5e0acabcb284b7cff838533b04592260216b7c9824cd50af2d8937c4d2ba497c2629605608492e1c8de542e33ea63dc325ad3f7d45349377aba08d74
Microsoft Advertising if you have any questions.
https://click.email.microsoftemail.com/?qs=b94f7b0b5e0acabc4e7151a9eaa49968830fc024bc12fe96c5a58768a2281cf426bf7b29d256dc453ad3b9ad6a693f349dad86d5ea675877
https://click.email.microsoftemail.com/?qs=b94f7b0b5e0acabc58482b6b8a4c0f369870f3a0ac30af24d8c15f93c8e74c070f7d6f80360522b186429b758411d47ff3c3a99cc5d808dd
https://click.email.microsoftemail.com/?qs=b94f7b0b5e0acabcc21dced8bd347cdf88ab338013011b8dcbcb5f4c80a577fda78cf21ecad6dad8bbbf5bd32a4a2f688d89c08729b9ea8475207eed8047cade
https://click.email.microsoftemail.com/?qs=b94f7b0b5e0acabc9abf14eaf455b59e66f3145ee297a62c89f4bd4280eb3faeb4e36ee037d024be5b6b239ebb3a50c24769e2fac5880a5f
https://account.microsoft.com/profile/unsubscribe?CTID=0&ECID=ATRunyxrYmHFCCM1wMpEAVv3PBKuSiOAORRZKfzUzY0%3D&K=7a3d7854-4126-4ff5-8316-6a2a827b112a&CMID=null&D=637839960054229985&PID=18015&TID=95948fe1-91d9-4b2d-9815-988593b7e728
Unsubscribe |
https://click.email.microsoftemail.com/?qs=b94f7b0b5e0acabcbc78fc3b368c8bcc098419f8c2757e184b417d78a2a0ad92be7c6d474ed91c0880f0461d40c7d25be13a495c24f9a68e73828249531656f9
Privacy Statement
https://account.microsoft.com/profile/unsubscribe?CTID=0&ECID=ATRunyxrYmHFCCM1wMpEAVv3PBKuSiOAORRZKfzUzY0%3D&K=7a3d7854-4126-4ff5-8316-6a2a827b112a&CMID=null&D=637839960054229985&PID=18015&TID=95948fe1-91d9-4b2d-9815-988593b7e728
Se désabonner |
https://click.email.microsoftemail.com/?qs=b94f7b0b5e0acabcbc78fc3b368c8bcc098419f8c2757e184b417d78a2a0ad92be7c6d474ed91c0880f0461d40c7d25be13a495c24f9a68e73828249531656f9
Déclaration de confidentialité
Microsoft Corporation
One Microsoft Way
Redmond, WA 98052 USA
https://click.email.microsoftemail.com/?qs=b94f7b0b5e0acabc42e68567d5cc90267b54af60c609a8644e32d7a2b7bddbf0ebac89a3a39e2e1ea62d8e1c9252ad26ff2975420db36e06
>> This message is from an external sender. Learn more about why this <<
>> matters at https://links.utexas.edu/rtyclf. <<
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://lists.designsafe-ci.org/pipermail/ttc-inquiry/attachments/20220328/096e3895/attachment-0001.html>
More information about the Ttc-inquiry
mailing list